INSIGHTS & NEWS
Thinking thatdrives doing.
Strategy, frameworks, and lessons from the frontline of performance media in Aotearoa New Zealand.
NEWS · FOR IMMEDIATE RELEASE
Welcome to a new Paradigm.
Read the announcement →
STRATEGY
The Attention Economy: Why Most NZ Digital Ads Fail in the First Three Seconds
Most NZ businesses waste 80% of their ad spend on creative that gets scrolled past. Here is how to fix it.
Paradigm · 8 min read
PAID MEDIA
Google Ads for New Zealand Businesses: The 2025 Playbook
Small market dynamics, Performance Max vs manual, and what actually works for NZ Google Ads accounts.
Paradigm · 10 min read
CREATIVE
Performance Creative vs Brand Creative: Why the Distinction Matters
Brand creative builds recognition. Performance creative drives action. Most NZ agencies blur the line.
Paradigm · 8 min read
ANALYTICS
GA4 and Server-Side Tracking: What NZ Marketers Need to Know
Why NZ businesses are losing 20-40% of their conversion data and how server-side tagging fixes it.
Paradigm · 9 min read
STRATEGY
Demand Generation for NZ B2B: Beyond Lead Forms
The NZ B2B market is small and relationship-driven. Why demand gen beats lead gen in Aotearoa.
Paradigm · 8 min read
INDUSTRY
The State of Digital Marketing in New Zealand: What's Actually Working
Macro trends, platform shifts, and data-backed observations from managing NZ campaigns across every channel.
Paradigm · 10 min read
Let’s turn thinking intogrowth.
A 30-minute conversation about where the biggest opportunities are across your brand, marketing and growth. No deck, no pitch.
Paradigm
A full-service brand, marketing and growth partner. Wellington-built, working nationwide across Aotearoa.
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