SERVICE 01 / STRATEGY
Strategy.
The plan before market activation.
A roadmap that turns marketing investment into outcomes: Built with your team, owned by your team. Brand and marketing strategy, positioning, research and planning. The thinking that sets the brief for everything else, and the layer that survives every algorithmic change.
AuditCurrent state, Channel review, Competitor benchmarks
Positioning and MessagingPositioning statement, category framing, brand hierarchy, messaging pillars.
Research and insightAudience profiles, journey mapping, market and category.
Measurement and planningKPIs, attribution, channel mix, campaign architecture and reporting framework
SERVICE 02 / BRAND & CREATIVE
Brand & Creative.
Made to be remembered.
Identity, naming, messaging, creative and content, the craft that makes people feel it, and choose you.
Visual identity & systemsLogo, type, colour, design system.
Naming & messagingNames, narrative, tone of voice.
Creative & contentCampaigns, art direction, content.
Video, photography & motionProduction across every format.
SERVICE 03 / paid media marketing
Paid Media Marketing.
Turn attention into measurable growth.
Search, paid social, programmatic and out-of-home, the media that reaches the right people, in the right moments, and turns attention into growth.
Social MediaMeta, TikTok & LinkedIn
SearchGoogle Ads, Bing & AI
ProgrammaticDV360, CTV & Audio
Out of HomeStreet Posters, Digital Billboards, Adshells, Busbacks
Performance creativeCreative developed platform-first
SERVICE 04 / SEO AND AIO
SEO and AIO.
Be the brand people find, follow, and share.
SEO, AIO, organic social and content production, the work that earns attention, grows audience, and turns every follower into an advocate.
SEOTechnical, on-page, keyword strategy.
AI Optimisation (AIO)Answer engines, AI overviews, entity-led content.
Content productionVideo, photography, built for social first.
Organic socialContent plans, community, distribution.
SERVICE 05 / SOCIAL MEDIA MARKETING
Social Media Marketing.
Organic content, community, and growth.
Strategy, content production, community management, and paid boosting where it earns its place. Meta, TikTok, LinkedIn - built to grow audiences you actually own.
MetaOrganic posts, Reels, Stories
TikTokOrganic content, UGC, Trends
LinkedInCompany, Executive, Thought leadership
Content ProductionPhotography, Video, Design
SERVICE 06 / automation and lifecycle
Automation and Lifecycle.
Understand your customers and turn data into action.
Email, CRM, marketing automation and data analysis, the intelligence that understands your customers, anticipates their needs, and grows loyalty at every touchpoint.
EmailCampaigns, segmentation, email design, sending measurement
IntegrationsShopify, Klayvio, CRM
NurtureEvents & triggers for automated workflows
LifecycleSales funnel, audience, stage based sending
SERVICE 07 / data, analytics and platforms
Data, Analytics & Platforms
Understand your customers and turn data into action.
Email, CRM, marketing automation and data analysis, the intelligence that understands your customers, anticipates their needs, and grows loyalty at every touchpoint.
Data & DashboardsFirst-party data visualised through dashboards built in DataStudio.
Analytics & attributionGA4 and server-side
Web Design & DevelopmentShopify, Wordrpess, custom development
AI & automationAI deployment in marketing systems
Optimisation & CROA/B Testing, website conversion rate optimisation & landing page creation.
CRMDesign, deployment and mangement
SERVICE 08 / MARKETING TRAINING & WORKSHOPS
Marketing Training and Workshops.
Capability that empowers your team.
Tailored training and workshops for in-house teams. For businesses that want the capability to keep doing the work themselves.
WorkshopsOnline, In-person, Half-day, Multi-week
TrainingBespoke, Hands-on, Tools-led
ConsultingRegular sessions to ensure your in-house team have the support they need.
Group TrainingOnline, In-person, Conference, Events
CERTIFIED PARTNERS
Google Partner
Meta Business Partner
Google Analytics 4
Shopify Partner
HubSpot Partner
Klaviyo Partner
LinkedIn Ads
TikTok Partner
Ready togrow?
Book a strategy session, a focused, no-obligation conversation about where the biggest opportunities are across your brand, marketing and growth.
Paradigm
A full-service brand, marketing and growth partner. Wellington-built, working nationwide across Aotearoa.
© Paradigm · Wellington, Aotearoa, New Zealand